Once upon a time, the Choosy team were full-time worker bees, pollinating banks and insurance firms while they took all our honey. On a wet Tuesday afternoon, amid the whir of photocopiers and a ticking clock, the four-thousandth conversation about Downton Abbey tipped us over the edge. We, the Choosy people, would become freewheeling freelancers, forever in search of a reliable WiFi hotspot. With nothing but a contact book and a fluorescent yellow pen, we marked the best designers, copywriters and video makers in our solar system. The vision? To create an agency of all the talents; so talented, in fact, that we could be Choosy. It would be an agency in italics, or inverted commas, because Choosy is more like a creative collective, or a WhatsApp group with walls. And so a great story began: we pitched, storyboarded and Photoshopped our way into people’s hearts. And the rest, as they say, is the future.

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